In 1960, Éric Peugeot, four years old, was kidnapped in a suburb of Paris. Éric is the son of Roland Peugeot, who at the time was the head of Etablissements Peugeot Frères. The case made headlines in all the newspapers and outraged all of France.


Although the police were immediately informed, Roland Peugeot was given the freedom to negotiate with the kidnappers on his own. The police were unaccustomed to handling such severe crimes. It was, in fact, the first time in France that a child from a prominent family had been kidnapped. The police were at a loss as to how to handle the situation.
Television as a Voice
Roland Peugeot became the first Frenchman in a kidnapping case to use television to address his son’s abductors.
“I speak to you as a father whose child has just been taken. Anyone who has children of their own and loves them will understand my situation, I am certain of that. My only concern is to get my son back safe and sound as quickly as possible. I have not filed a complaint. I solemnly pledge to request that the abductor will not be prosecuted.”
Following the kidnappers’ instructions, he gathered the ransom in standard banknotes and deposited it at an agreed-upon location in Paris, in the Passage Doisy, a shopping arcade. The kidnappers kept their word. Éric Peugeot was left unharmed in the 16th arrondissement, where he was found safe and sound in the middle of the night. The entire ordeal lasted three days.




