The new CEO of Peugeot has barely cleared her desk when she is already allowed to reveal a new identity for the 210-year-old brand. Linda Jackson, who was at the helm of group colleague Citroën from 2014 to a year ago, during her bridging year at PSA was engaged in a research into differentiating the different brands within the group. “Peugeot is climbing higher in the market and that requires a different identity,” Jackson explains the new logo that will soon adorn the cars.
The new logo does not come out of the blue. It already adorned the E-Legend Concept and in September last year we caught it on the wheel of a camouflaged 308. That model will be unveiled next month and is the first production model to bear the new logo.